How to Manage your LinkedIn Social Advertising privacy

LinkedIn introduced this week, a default setting whereby your name and photos can be used for third-party advertising. Facebook flashback anyone? Do you want to participate? Shouldn’t you have a choice as to whether you want your data shared with third-parties, even if you have been with that website for some time?

LinkedIn didn’t notify anyone (I noticed the change to my LinkedIn profile – it’s second nature to me to check my privacy settings regularly :)) about this stealth change, nor did I see anything in the privacy policy (unless I missed something). Maybe this has something to do with their recent IPO, in that they need to ramp up their revenue to maintain market enthusiasm and a rising stock price? Who knows.

Anyway, I suggest if you value your privacy and don’t want your name and photos shared with third-party advertising companies you do this:

  • Click on your name on the homepage (upper right corner)
  • On the drop-down menu select “Settings” and then select “Account”
  • Click “Account” (bottom left) then click “Manage Social Advertising”
  • De-select the box next to “LinkedIn may use my name, photo in social advertising”
  • Check the new default settings under “E-mail Preferences”, “Groups, Companies & Applications”

Some people wonder what the fuss is about – it’s about having personal control of your profile – nothing more. You should have a choice. If not, the choice is simple, delete your profile and don’t use the service. I don’t like this latter option as that is not what the Internet is about.

Safe surfing folks!

This entry was posted in linkedin, privacy. Bookmark the permalink.

One Response to How to Manage your LinkedIn Social Advertising privacy

  1. Looks like they have changed their interface…

    I can’t find “Manage Social Advertising” anywhere. It doesn’t even show up in their online help. They either have quietly removed this “privacy intrusion” or do not allow users to change this setting anymore, in which case I will close my account.

    Anybody experiencing the same?

Leave a Reply

Your email address will not be published. Required fields are marked *